Sometimes we need to take a step back from asking people to buy our products to asking why people buy any products.
Scarcity and Time Pressure Make People Eager to Buy It’s impossible to reduce the entirety of a book as rich as Launch down to a few sentences but here are five lessons from Jeff Walker that you can take straight to the bank. Every page is packed with information, tips, and advice for achieving a successful launch and building an internet-based business, and the book has thousands of happy ambassadors who have launched products using Walker’s method. Walker’s book has received positive reviews across the board and made ’s Editor’s Choice List of the Best Books of 2014 – and our 2015 marketing book list, too! It’s no-nonsense, practically-focused style highlights the step by step process that all but guarantees a perfect product launch. Jeff Walker’s bestseller Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. Former Thomas-Nelson CEO and Platform University Founder Michael Hyatt said it was more than a book – it was a license to print money. Joe Polish and Dean Jackson of say “This isn’t a book as much as it is a recipe and a blueprint for changing you and your family’s financial fortune”.
Dan Sullivan, Founder and President of The Strategic Coach, calls it extraordinarily practical and a must-read.
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